UX Insights

Game Feel

Idea of “tightening” or “loosening” game controls to become achieve what feels intuitive & natural. Exploratory simulation games have looser controls on purpose to feel more

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Visual Appeal

Visual appeal is an important element of the hedonic quality of an interface. Research suggests that judgments of visual appeal are in essence emotional judgments

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Walk Away Technique

walking out on a negotation if it does not meet minimum terms or user is on fence about engagement. plays on fear of loss or

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