- Selected Work -


Client: Russell Simmons Music Group Project Type: Cartoon & Mobile Video Game Industry: Music, Entertainment

The Ask

Russell Simmons, famed music producer was investing in a startup television show called Greenroks. Him and his co-creators wanted a video to be made to promote the cartoon and future video game they were creating for the mobile app store.

The Solution

• Developed the information architecture and information design for letsgoreeses.com
• Applied branding elements
• Hired a Youtube personality to help promote the site and engage the community
• Used intelligent analytics to segment which users were driven to the website by the television commercial

The Results

A fun hip-hop oriented video and set of promotional materials as well as demo for the game.