- Selected Work -


Client: NJ Transit Project Type: Website Industry: Transportation, Travel

The Ask

New Jersey’s Governor Murphy tasked the NJ State Department of Transportation to conduct an audit of NJ Transit top to bottom, the public transportation service for buses and trains in New Jersey and in and out of New York City. Part of that audit included an ask for the mobile application experience, overall customer experience as well as how well NJ Transit was at performing social media outreach. The state department hired North Highland, and Splantern’s very own Jordan Reiser to complete the task.

The Solution

• End-to-end Customer Experience and Service Design Blueprint
UX Heuristic App Audit, Social Media Audit, Refer to Chapters 7 & 8
Mobile App Prototype, pw: njt123!

The Results

Flurry of news articles as a result of the audit
NY Times Article
NJ.com Article
Some suggestions were implemented into the app.
The app is now a 4.5 / 5 on the Apple App store as of 12.8.19 from originally a 2.2 / 5!