If a business, organization, or individual has gained a certification, it should prominently publish this fact, since this increases trust in the site. Example certifications include professional and academic qualifications, trade, software, ISO, and safety certifications, to name but a few. Key Takeaway: Especially for brands that do not already have a strong association with …
Awards are a trust factor; therefore, if an organization or individual has achieved a widely-recognized and/or credible award, it should prominently publish this fact.
The power of celebrity in selling has long been established . But you can use images, statements and other content to convey authority figures, such as doctors, nurses, policemen, celebrity chefs and captains of industry so as to reinforce persuasive messages.
A factor in both trust and persuasion. In trust, users expect to see customer ratings and reviews against the goods or services offered for sale by reputable e-commerce sites. In persuasion, ratings and review comments support both ‘social proof’ and ‘social learning’ persuasion techniques.
If a business, organization, or individual has gained a certification, it should prominently publish this fact, since this increases trust in the site. Example certifications include professional and academic qualifications, trade, software, ISO, and safety certifications, to name but a few.
Credibility is a pre-requisite for trust. The use, in synergy, of a variety of trust factors, such as domain name, design quality and physical address will encourage the belief that your website can be trusted. If trust is a critical strategic asset, then we need to understand how to build trust in a decentralized media …
Customer service comments are a trust factor because they are one of the most significant ways to assess both the site and the organization. Users specifically search the web to find and review other users comments about organizations and the services they offer. Making provision on your site for these comments (and providing a good …