Delta’s news and PR team needed an easy to use and easy to update website to house their outlet for Delta related and travel relevant news for the airline industry. It needed to provide news focused for journalists to pick up and run on their individual websites as well as serve as a means for customers to stay in touch with all things Delta.
The Solution
In accordance with Delta’s brand strategy, the news hub was created to poignantly tell this story and serve the needs of its user base.
• Enterprise installation of Drupal
• Integration with enterprise systems and other news outlets
• Advanced analytics
The Results
• Record breaking traffic for news oriented content for Delta
• Highly active website