Time- If a target behavior requires time and we don’t have time available, then the behavior is not simple.
Money – a target behavior that costs money is not
simple. That link in the simplicity chain will break easily. For
wealthy people, this link in the chain rarely breaks. In fact, some
people will simplify their lives by using money to save time.
Physical Effort
Behaviors that require physical effort may not be simple.
Brain Cycles –If performing a target behavior causes us to think hard, that might
not be simple. This is especially true if our minds are consumed
with other issues. In contrast, some people are very good at
thinking, so this link in their simplicity chain will rarely break. Thinking deeply or thinking in new ways can be difficult.
Social Deviance is –going against the norm, breaking the rules of society. If a target behavior requires me to be socially deviant, then that behavior is no longer
simple.
Non-Routine – When people face a behavior that is not routine, then they may not find it simple.