A cognitive bias where decision making is affected by a lack of information, or “ambiguity”. The effect implies that people tend to select options for which the probability of a favorable outcome is known, over an option for which the probability of a favorable outcome is unknown.
Key Takeaways:
Underspecify certain features, flexible features that don’t act as barriers (optional).
citation: https://en.wikipedia.org/wiki/Ambiguity_effect