By pairing a product with a specific stimulus, the product will, through conditioning, become emotionally associated with the characteristics of the stimulus.
E.g. Showing customers an image of a car in the context of a lovely pastoral scene will cause a conditioned emotional response to the car consistent with the positive emotional response to the scene. The more often you repeat this, the stronger the conditioned emotional response will become.
“You can upload your photos quickly, organize them in any way you want, and then store them so that they are easy to share with your friends. You can find any photo with only a few steps’.
Key Takeaway:
Citation: Conditioning and Association – Human Factors International (HFI) PET Technique