Credibility is a pre-requisite for trust. The use, in synergy, of a variety of trust factors, such as domain name, design quality and physical address will encourage the belief that your website can be trusted.
If trust is a critical strategic asset, then we need to understand how to build trust in a decentralized media environment in which consumer choice is almost infinite. In an era where privacy issues have the potential to derail consumer trust and dismantle the goodwill a brand has spent decades building, it is important to understand consumers’ perception of privacy.