- Selected Work -
THE CLIENT
Client: The Hershey Company | Reese’s
Project Type: Marketing Website for NCAA Sports Fans
Industry: CPG, Sports
The Ask
Hershey’s Chocolate, the parent company for Reese’s engaged in a partnership with the NCAA to sponsor events while promoting their chocolate brands. Reese’s was the brand they chose to start. Reese’s would be promoted at NCAA basketball and football events. They needed a website to go along with the television commercial they made and requested a community aspect.
The Solution
• Developed the information architecture and information design for letsgoreeses.com
• Applied branding elements
• Hired a Youtube personality to help promote the site and engage the community
• Used intelligent analytics to segment which users were driven to the website by the television commercial
