- Selected Work -

THE CLIENT

Client: Major Soft Drink Company Project Type: Marketing & Sponsorship Analytics Portal Industry: CPG

The Ask

A major soft drink company requested the need to tie 16 different marketing data repositories into one master portal in order to be able to adequately compare sponsors of the company’s performance and effectiveness in selling product or creating brand awareness for this company. It also needed to serve as a means to measure their worth to the company in order to adjust contractual payment terms in a quantitative manner.

The Solution

• A custom application that slices and dices marketing data. Integrates with enterprise systems.
• Allows users to create custom dashboards to compare multiple selected sponsors
• Filter, find, and view individual sponsors and obtain performance metrics across 100s of variables in real time
• Robust DevOps pipeline installation
• Note colors and images are purposely obscured to hide brand identity of this client

The Results

This sponsorship management tool is now used every day by marketing professionals at the company. It aids them in making better business decisions.