FBM: Fogg Behavioral Model

(FBM), behavior is a product of three
factors: motivation, ability, and triggers, each of which has
subcomponents. The FBM asserts that for a person to perform a
target behavior, he or she must (1) be sufficiently motivated, (2)
have the ability to perform the behavior, and (3) be triggered to
perform the behavior. These three factors must occur at the same
moment, else the behavior will not happen. The FBM is useful in
analysis and design of persuasive technologies. The FBM also
helps teams work together efficiently because this model gives
people a shared way of thinking about behavior change.