The limbic brain is wired to focus on you and your needs. Even the word ‘you’. Will make the old brain pay more attention. Nothing is more important to the old brain than you. E,g. Read these two paragraphs. Which is more activating?
“This software has many built in features that allow for photos to be uploaded, organized and stored. Photos can be searched for with only a few steps”
Or..
“You can upload your photos quickly, organize them in any way you want, and then store them so that they are easy to share with your friends. You can find any photo with only a few steps’.