Month: January 1970
Local Status
Ability to represent a person or thing as high value in terms of wealth, power, and celebrity status when that person is only one or none of these measures of social strength by using combination of time constraints/time-pressured events, framing as prize and framed event/pitch/agenda/story/narrative (20 min w/o ppt).
Walk Away Technique
walking out on a negotation if it does not meet minimum terms or user is on fence about engagement. plays on fear of loss or loss aversion, motivates people to act and can apply to social media
Certifications
If a business, organization, or individual has gained a certification, it should prominently publish this fact, since this increases trust in the site. Example certifications include professional and academic qualifications, trade, software, ISO, and safety certifications, to name but a few.