Month: January 1970
Compliance Laddering
Get agreement on a small point, then use that to get another point, then another.
Conditioning & Association
By pairing a product with a specific stimulus, the product will, through conditioning, become emotionally associated with the characteristics of the stimulus. E.g. Showing customers an image of a car in the context of a lovely pastoral scene will cause a conditioned emotional response to the car consistent with the positive emotional response to the …