The power of celebrity in selling has long been established . But you can use images, statements and other content to convey authority figures, such as doctors, nurses, policemen, celebrity chefs and captains of industry so as to reinforce persuasive messages.
A factor in both trust and persuasion. In trust, users expect to see customer ratings and reviews against the goods or services offered for sale by reputable e-commerce sites. In persuasion, ratings and review comments support both ‘social proof’ and ‘social learning’ persuasion techniques.
A factor in both trust and persuasion. In trust, users expect trustworthy organizations to be able to obtain, select and publish testimonials on their websites. In persuasion, publishing testimonials, especially from people who your targeted users will like and relate to, can be highly persuasive
Giving a greater weight to easily recalled and recent information over information that is less recallable or harder to understand. The heuristics states that if the information can be recalled then it must be important.