Month: June 2016
Visual Appeal
Visual appeal is an important element of the hedonic quality of an interface. Research suggests that judgments of visual appeal are in essence emotional judgments that occur rapidly. Pragmatic quality resembles the notion of usability (e.g. ease of use), while hedonic quality refers to pleasure of use. Pragmatic quality is in essence a “hygiene factor” …
Walk Away Technique
walking out on a negotation if it does not meet minimum terms or user is on fence about engagement. plays on fear of loss or loss aversion, motivates people to act and can apply to social media
What You See Is All There Is (WYSIATI)
the brain craves a story that ties everything together. If the story lacks causality, it will struggle to create that story, and will eventually just make up it’s own causalities — the WYSIATI effect.
Willpower is a Depletable Resource
Ego depletion refers to the idea that self-control or willpower draw upon a limited pool of mental resources that can be used up. When the energy for mental activity is low, self-control is typically impaired, which would be considered a state of ego depletion. In particular, experiencing a state of ego depletion impairs the ability …