Ability to represent a person or thing as high value in terms of wealth, power, and celebrity status when that person is only one or none of these measures of social strength by using combination of time constraints/time-pressured events, framing as prize and framed event/pitch/agenda/story/narrative (20 min w/o ppt).
walking out on a negotation if it does not meet minimum terms or user is on fence about engagement. plays on fear of loss or loss aversion, motivates people to act and can apply to social media
If a business, organization, or individual has gained a certification, it should prominently publish this fact, since this increases trust in the site. Example certifications include professional and academic qualifications, trade, software, ISO, and safety certifications, to name but a few.
Credibility is a pre-requisite for trust. The use, in synergy, of a variety of trust factors, such as domain name, design quality and physical address will encourage the belief that your website can be trusted. If trust is a critical strategic asset, then we need to understand how to build trust in a decentralized media …
Customer service comments are a trust factor because they are one of the most significant ways to assess both the site and the organization. Users specifically search the web to find and review other users comments about organizations and the services they offer. Making provision on your site for these comments (and providing a good …