Splantern

ULTIMATE UX DICTIONARY

Testimonials

A factor in both trust and persuasion. In trust, users expect trustworthy organizations to be able to obtain, select and publish testimonials on their websites. In persuasion, publishing testimonials, especially from people who your targeted users will like and relate to, can be highly persuasive

Hook Canvas

The hook canvas is a model/framework created by author/psychologist Nir Eyal that forms the basis of how engagements in an experience must adhere to cause a habit to be formed whether positive or negative. A – Hook has 4 parts: T – rigger A – ction R – eward I – nvestment