Hybrid effect with multiple underlying causes. Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions. Choice Overload (Paradox of Choice) – Occurs when the set of purchasing options becomes overwhelmingly large for a consumer. Similarity – Similarity is where …
Game or experience where the object is to be lead down a path and progress through experiences whether that be levels or stages or position to achieve some kind of ultimate or conceptual goal. Paths shape behavior, are games to be played, lead people along, have predictable outcomes, are measurable, design every detail, are consumptive, …
Internalization refers to the active attempt to transform an extrinsic motive into personally endorsed values and thus assimilate behavioral regulations that were originally external. Internalization is identified through 4 extrinsic motivations: EXTERNAL REGULATION INTROJECTED REGULATION IDENTIFIED REGULATION INTEGRATED REGULATION
Credibility is a pre-requisite for trust. The use, in synergy, of a variety of trust factors, such as domain name, design quality and physical address will encourage the belief that your website can be trusted. If trust is a critical strategic asset, then we need to understand how to build trust in a decentralized media …
A quest by definition is a journey or expedition where challenges are overcome and in gamification we want this to result in a reward. Users may need to complete a mission or series of missions before they can progress to the next stages of the system. In other environments, a user may have to fulfill …
a system where create and recreate playgrounds of their own, lack of simplicity in play causes exploration