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Certifications
If a business, organization, or individual has gained a certification, it should prominently publish this fact, since this increases trust in the site. Example certifications include professional and academic qualifications, trade, software, ISO, and safety certifications, to name but a few.
Credible Brands or Organizations
Credibility is a pre-requisite for trust. The use, in synergy, of a variety of trust factors, such as domain name, design quality and physical address will encourage the belief that your website can be trusted. If trust is a critical strategic asset, then we need to understand how to build trust in a decentralized media …
Customer Service Comments
Customer service comments are a trust factor because they are one of the most significant ways to assess both the site and the organization. Users specifically search the web to find and review other users comments about organizations and the services they offer. Making provision on your site for these comments (and providing a good …