Games like Minecraft let players create their own environment and build new structures with the building blocks provided by the game designers. It’s free-flowing structure has sparked a lot of creativity and also players deciding to educate other players in eve new use of the source material. Games like Sim City let you build up …
Flow state is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does. Named by Mihály Csíkszentmihályi, the concept has been widely …
Awards are a trust factor; therefore, if an organization or individual has achieved a widely-recognized and/or credible award, it should prominently publish this fact.
Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a piece. However, saying that one color converts better than another is an oversimplification. There is no universal best color. What works on …
When the combination of motivation and ability places a person above the behavior activation threshold, then a trigger will cause that person to perform the target behavior. If a person is underneath this threshold, then a trigger will not lead to the target behavior. The activation threshold could be illustrated as a curved line sweeping
People are centrally concerned with motivation — how to move themselves or others to act. They are often moved by external factors such as reward systems, grades, evaluations, or the opinions they fear others might have of them. Yet just as frequently, people are motivated from within, by interests, curiosity, care or abiding values. These …
The old brain, humans’ lower brain structures involved in the limbic system (the ‘lizard brain’) is constantly scanning the environment looking for any changes that signal danger, food or sex. A major job of the old brain is to keep us from harm, anything threatening our survival will get our old brain’s attention. The threat …