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Paradox of Choice
Barry Schwartz, a Swarthmore College professor, cites many research results from psychologists, economists, market researchers and decision scientists makes five counter-intuitive arguments in this book, The Paradox of Choice: Why Less is More.
Certifications
If a business, organization, or individual has gained a certification, it should prominently publish this fact, since this increases trust in the site. Example certifications include professional and academic qualifications, trade, software, ISO, and safety certifications, to name but a few.
Gamification Technique: Level-Up Progression
Shows achievement inside of a system for a specific user, usually in the forms of numbered experience levels and using points collected through actions taken to level up. Leveling creates competition and motivates users to reach for more.
Willpower is a Depletable Resource
Ego depletion refers to the idea that self-control or willpower draw upon a limited pool of mental resources that can be used up. When the energy for mental activity is low, self-control is typically impaired, which would be considered a state of ego depletion. In particular, experiencing a state of ego depletion impairs the ability …
Confabulation
We often don’t know why we do the things we do, but we are quick to make up a reason we actually believe, even though its not true. Psychologists call this ‘Confabulation’. The falsification of memory in which people fill gaps in recall with fabrications that they believe to be facts. Confabulation is, for example, …