Behavioral Psychology
Willpower is a Depletable Resource
Ego depletion refers to the idea that self-control or willpower draw upon a limited pool of mental resources that can be used up. When the energy for mental activity is low, self-control is typically impaired, which would be considered a state of ego depletion. In particular, experiencing a state of ego depletion impairs the ability …
Top-Down & Bottom-Up Attention
bottom-up and top-down attention, or stimulus-driven and goal-oriented attention (Carrasco,2011; Corbetta & Shulman, 2002; Desimone & Duncan, 1995; Kastner & Ungerleider, 2000). Top-down attention refers to the voluntary allocation of attention to certain features, objects, or regions in space. For instance, a subject can decide to attend to a small region of space in the …
Change Blindness
Change blindness (aka. inattention blindness and selective attention) is a surprising perceptual phenomenon that occurs when a change in a visual stimulus is introduced and the observer does not notice it. For example, observers often fail to notice major differences introduced into an image while it flickers off and on again.
Availability Bias
Giving a greater weight to easily recalled and recent information over information that is less recallable or harder to understand. The heuristics states that if the information can be recalled then it must be important. citation:
Willpower is a Depletable Resource
Ego depletion refers to the idea that self-control or willpower draw upon a limited pool of mental resources that can be used up. When the energy for mental activity is low, self-control is typically impaired, which would be considered a state of ego depletion. In particular, experiencing a state of ego depletion impairs the ability …
Conditioning & Association
By pairing a product with a specific stimulus, the product will, through conditioning, become emotionally associated with the characteristics of the stimulus. E.g. Showing customers an image of a car in the context of a lovely pastoral scene will cause a conditioned emotional response to the car consistent with the positive emotional response to the …
Confabulation
We often don’t know why we do the things we do, but we are quick to make up a reason we actually believe, even though its not true. Psychologists call this ‘Confabulation’. The falsification of memory in which people fill gaps in recall with fabrications that they believe to be facts. Confabulation is, for example, …