Emotion
Visual Appeal
Visual appeal is an important element of the hedonic quality of an interface. Research suggests that judgments of visual appeal are in essence emotional judgments that occur rapidly. Pragmatic quality resembles the notion of usability (e.g. ease of use), while hedonic quality refers to pleasure of use. Pragmatic quality is in essence a “hygiene factor” …
What You See Is All There Is (WYSIATI)
the brain craves a story that ties everything together. If the story lacks causality, it will struggle to create that story, and will eventually just make up it’s own causalities — the WYSIATI effect.
Color & Conversions
Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a piece. However, saying that one color converts better than another is an oversimplification. There is no universal best color. What works on …
What You See Is All There Is (WYSIATI).
the brain craves a story that ties everything together. If the story lacks causality, it will struggle to create that story, and will eventually just make up it’s own causalities — the WYSIATI effect.
EMI: Cognitive Cycle
It has been conjectured that a full WM processing sequence from input to output, called a “cognitive cycle,” takes a minimum of 200 msec (Baars & Franklin, 2003). This is equivalent to a maximum of about four or five decisions or goal formations or executions per second. In EMI, during episodic model generation, users may …
EMI: Cognitive Load
cognitive load theory (Sweller, 1988), which posits that “goal attainment and schema acquisition may be two largely unrelated and even incompatible processes” (p. 283). In other words, the demand for resources in performance type reasoning activities in System 2, compete with resources available for learning. According to CLT, there are three types of cognitive load: …