Splantern

Emotion

NMED: Donald Norman's Theory of Emotional Design

Donald Norman’s theory of Emotional Design. A theoretical model of the way the human brain responds emotionally to the designs we produce. Norman describes three levels at which we judge the appeal of designs: The ‘Visceral’, ‘Behavioral’, and ‘Reflective’ Visceral Level – The most immediate level of processing, in which we react to visual and …

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Imprinting

In organizational theory and organizational behavior, imprinting is a core concept describing how the past affects the present.[1] Imprinting is generally defined as a process whereby, during a brief period of susceptibility, a focal entity or actor (such as an industry, organization, or an individual) develops characteristics that reflect prominent features of the environment, and …

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