The interaction cost is the sum of efforts — mental and physical — that the users must deploy in interacting with a site in order to reach their goals. Zero interaction cost and is the holy grail of usability as a field. Most of the time, users have to look around, read, possibly scroll, find …
An event or action that causes a person to engage in a specific behavior (can be a repeated behavior but does not have to be). In behavioral design, triggers can also be a term to describe an action that causes the release of the neurotransmitter dopamine (and other chemicals too) into the neural space. The …
Competence or mastery is our fundamental need to feel effective and successful in the moment-to-moment activities of life. It also energizes us toward growth and elaboration of our skills and abilities; seeking out new challenges that enable us to feel successful and grow without being overwhelmed. This need is one of the three key components …
Gamification is the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as a technique to encourage engagement with a product or service.
Badges and trophies are virtual identifiers for users who accomplish certain tasks or set certain preferences within the system.
a creative act of two or more apparently incompatible frames of thought