Mental Models
Characters (UX)
The best way to deliver this information is to explain a customer’s anxieties, motivations, purchase-progress events, and purchase-progress situations instead of persona day-in-the-life bio style.
EMI: Episodic Model Imprinting Framework
A key factor contributing to the effectiveness of instructional and interface design is understanding how mental representations (i.e., mental models) are created in users as they interact within systems to execute goals. If designers are better able to predict user cognitive processes in the creation of mental models during task interactions, and thus ascertain why …