Time- If a target behavior requires time and we don’t have time available, then the behavior is not simple. Money – a target behavior that costs money is not simple. That link in the simplicity chain will break easily. For wealthy people, this link in the chain rarely breaks. In fact, some people will simplify …
We are now having a very innocent little chat. Let us suppose that there is a bomb underneath this table between us. Nothing happens, and then all of a sudden, “Boom!” There is an explosion. The public is surprised, but priot to this surprise, it has seen an absolutely ordinary scene, of no special consequence. …
The hook canvas is a model/framework created by author/psychologist Nir Eyal that forms the basis of how engagements in an experience must adhere to cause a habit to be formed whether positive or negative. A – Hook has 4 parts: T – rigger A – ction R – eward I – nvestment
A key factor contributing to the effectiveness of instructional and interface design is understanding how mental representations (i.e., mental models) are created in users as they interact within systems to execute goals. If designers are better able to predict user cognitive processes in the creation of mental models during task interactions, and thus ascertain why …