By pairing a product with a specific stimulus, the product will, through conditioning, become emotionally associated with the characteristics of the stimulus. E.g. Showing customers an image of a car in the context of a lovely pastoral scene will cause a conditioned emotional response to the car consistent with the positive emotional response to the …
Get agreement on a small point, then use that to get another point, then another. Key Takeaway: The probability of persuading a person to agree to something large increases by persuading them to agree to something small and building upwards from that. citation: HFI – PET Design
The giving of preference by decision makers to information and events that are more recent, that were observed personally, and were more memorable. This is because memorable events tend to be more magnified and are likely to cause an emotional reaction.
We RETURN FAVORS and exchange gifts. Sometimes we do this out of love or for fun. But many times we give gifts or favors out of a sense of obligation. If I give you a gift or do you a favor, you will feel indebted to me. You will want to give me a gift …
They indicate something. The index connected with its meaning (not arbitrary) but unlike the icon, it’s not the object itself. As examples, we can say that smoke indicates fire, smiles indicate happiness, fresh coffee smell in the morning indicates that someone preparing breakfast. Even medical symptoms and measuring instruments are indexes, because they indicate something.