Compliance Laddering
Get agreement on a small point, then use that to get another point, then another.
Persuasion
Semiotics
or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is. Below are some brief definitions of semiotic terms, beginning with the smallest unit of meaning and proceeding towards the larger and more complex:
Walk Away Technique
walking out on a negotation if it does not meet minimum terms or user is on fence about engagement. plays on fear of loss or loss aversion, motivates people to act and can apply to social media
Signifier
an acoustic image (the ‘signifiant’, or signifier); literal meaning ex. red apple
Conditioning & Association
By pairing a product with a specific stimulus, the product will, through conditioning, become emotionally associated with the characteristics of the stimulus. E.g. Showing customers an image of a car in the context of a lovely pastoral scene will cause a conditioned emotional response to the car consistent with the positive emotional response to the …