Signified
A concept (the ‘signifié’, or signified) abstract meaning ex. forbidden fruit and lust
Persuasion
Icons
a clear representation of the object itself, keeping its characteristics. There’s no distinction between the icon and the real object. Examples are: photos, drawings, imitations, onomatopoeias and others.
Social Proof & Conformity
Social Proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge …