Visual appeal is an important element of the hedonic quality of an interface. Research suggests that judgments of visual appeal are in essence emotional judgments that occur rapidly. Pragmatic quality resembles the notion of usability (e.g. ease of use), while hedonic quality refers to pleasure of use. Pragmatic quality is in essence a “hygiene factor” …
Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a piece. However, saying that one color converts better than another is an oversimplification. There is no universal best color. What works on …
If a business, organization, or individual has gained a certification, it should prominently publish this fact, since this increases trust in the site. Example certifications include professional and academic qualifications, trade, software, ISO, and safety certifications, to name but a few. Key Takeaway: Especially for brands that do not already have a strong association with …
Credibility is a pre-requisite for trust. The use, in synergy, of a variety of trust factors, such as domain name, design quality and physical address will encourage the belief that your website can be trusted. If trust is a critical strategic asset, then we need to understand how to build trust in a decentralized media …
A factor in both trust and persuasion. In trust, users expect trustworthy organizations to be able to obtain, select and publish testimonials on their websites. In persuasion, publishing testimonials, especially from people who your targeted users will like and relate to, can be highly persuasive
Customer service comments are a trust factor because they are one of the most significant ways to assess both the site and the organization. Users specifically search the web to find and review other users comments about organizations and the services they offer. Making provision on your site for these comments (and providing a good …