Trust
Consumer Confusion
Hybrid effect with multiple underlying causes. Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions. Choice Overload (Paradox of Choice) – Occurs when the set of purchasing options becomes overwhelmingly large for a consumer. Similarity – Similarity is where …
Awards
Awards are a trust factor; therefore, if an organization or individual has achieved a widely-recognized and/or credible award, it should prominently publish this fact.
Direct Manipulation
upgraded wysiwyg – encourages exploration and creativity efficiency (ex. medium.com, codecademy.com). design in the sandbox instead of outside of it and installing it.