Month: January 1970
Paradox of Choice
Barry Schwartz, a Swarthmore College professor, cites many research results from psychologists, economists, market researchers and decision scientists makes five counter-intuitive arguments in this book, The Paradox of Choice: Why Less is More.
Power of 'You'
The limbic brain is wired to focus on you and your needs. Even the word ‘you’. Will make the old brain pay more attention. Nothing is more important to the old brain than you. E,g. Read these two paragraphs. Which is more activating? “This software has many built in features that allow for photos to …
Reciprocity
We RETURN FAVORS and exchange gifts. Sometimes we do this out of love or for fun. But many times we give gifts or favors out of a sense of obligation. If I give you a gift or do you a favor, you will feel indebted to me. You will want to give me a gift …