Peer Advice, Reviews, & Ratings
A factor in both trust and persuasion. In trust, users expect to see customer ratings and reviews against the goods or services offered for sale by reputable e-commerce sites. In persuasion, ratings and review comments support both ‘social proof’ and ‘social learning’ persuasion techniques.
Testimonials
A factor in both trust and persuasion. In trust, users expect trustworthy organizations to be able to obtain, select and publish testimonials on their websites. In persuasion, publishing testimonials, especially from people who your targeted users will like and relate to, can be highly persuasive
Availability Bias
Giving a greater weight to easily recalled and recent information over information that is less recallable or harder to understand. The heuristics states that if the information can be recalled then it must be important.
Color & Conversions
Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a piece. However, saying that one color converts better than another is an oversimplification. There is no universal best color. What works on …