The denomination effect is a theoretical form of cognitive bias relating to currency, whereby people are less likely to spend larger bills than their equivalent value in smaller bills. In an experiment university students were given a dollar, either in quarters or as a single dollar bill. The students were then given the option to …
Visual appeal is an important element of the hedonic quality of an interface. Research suggests that judgments of visual appeal are in essence emotional judgments that occur rapidly. Pragmatic quality resembles the notion of usability (e.g. ease of use), while hedonic quality refers to pleasure of use. Pragmatic quality is in essence a “hygiene factor” …
The best way to deliver this information is to explain a customer’s anxieties, motivations, purchase-progress events, and purchase-progress situations instead of persona day-in-the-life bio style.
When playing games with new players, the phrase beginner’s luck is often coined when they do well unexpectedly against more experienced players. In board games and sports this is often indeed a case of luck or unexpected discovery of a skilled person, however in computer and video games this can be a programmed element to …
An absolute leaderboard only shows the top scores of users in a system.
The hook canvas is a model/framework created by author/psychologist Nir Eyal that forms the basis of how engagements in an experience must adhere to cause a habit to be formed whether positive or negative. A – Hook has 4 parts: T – rigger A – ction R – eward I – nvestment