We RETURN FAVORS and exchange gifts. Sometimes we do this out of love or for fun. But many times we give gifts or favors out of a sense of obligation. If I give you a gift or do you a favor, you will feel indebted to me. You will want to give me a gift …
Ability to represent a person or thing as high value in terms of wealth, power, and celebrity status when that person is only one or none of these measures of social strength by using combination of time constraints/time-pressured events, framing as prize and framed event/pitch/agenda/story/narrative (20 min w/o ppt).
walking out on a negotation if it does not meet minimum terms or user is on fence about engagement. plays on fear of loss or loss aversion, motivates people to act and can apply to social media
If a business, organization, or individual has gained a certification, it should prominently publish this fact, since this increases trust in the site. Example certifications include professional and academic qualifications, trade, software, ISO, and safety certifications, to name but a few.