Gamification Technique: Relative Leaderboard
A relative leaderboard only shows a number of people above you and below you based on your ranking. So your position on the leaderboard is effectively the guide point and base of which other results you see.
Imprinting
In organizational theory and organizational behavior, imprinting is a core concept describing how the past affects the present.[1] Imprinting is generally defined as a process whereby, during a brief period of susceptibility, a focal entity or actor (such as an industry, organization, or an individual) develops characteristics that reflect prominent features of the environment, and …