An easter egg is an intentional inside joke, hidden message, or feature in an interactive work such as a computer program, video game or DVD menu screen. The name has been said to evoke the idea of a traditional Easter egg hunt.[1]
In organizational theory and organizational behavior, imprinting is a core concept describing how the past affects the present.[1] Imprinting is generally defined as a process whereby, during a brief period of susceptibility, a focal entity or actor (such as an industry, organization, or an individual) develops characteristics that reflect prominent features of the environment, and …
Donald Norman’s theory of Emotional Design. A theoretical model of the way the human brain responds emotionally to the designs we produce. Norman describes three levels at which we judge the appeal of designs: The ‘Visceral’, ‘Behavioral’, and ‘Reflective’ Visceral Level – The most immediate level of processing, in which we react to visual and …
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cognitive load theory (Sweller, 1988), which posits that “goal attainment and schema acquisition may be two largely unrelated and even incompatible processes” (p. 283). In other words, the demand for resources in performance type reasoning activities in System 2, compete with resources available for learning. According to CLT, there are three types of cognitive load: …
Time- If a target behavior requires time and we don’t have time available, then the behavior is not simple. Money – a target behavior that costs money is not simple. That link in the simplicity chain will break easily. For wealthy people, this link in the chain rarely breaks. In fact, some people will simplify …