ULTIMATE UX DICTIONARY
Dopamine & Delight
Understanding dopamine’s role in decision making is critical. Humans make decisions, which are far more complicated than other animals, and dopamine is thought to be a key contributor to the relative importance of “gut feeling” over rational thought. Dopamine signals the expected pleasure from future possible events and this signal then informs our choices. Building …
SDT: Intrinsic Motivation
Intrinsic motivation refers to initiating an activity for its own sake because it is interesting and satisfying in itself (autotellic), as opposed to doing an activity to obtain an external goal (extrinsic motivation).
Customer Service Comments
Customer service comments are a trust factor because they are one of the most significant ways to assess both the site and the organization. Users specifically search the web to find and review other users comments about organizations and the services they offer. Making provision on your site for these comments (and providing a good …