A relative leaderboard only shows a number of people above you and below you based on your ranking. So your position on the leaderboard is effectively the guide point and base of which other results you see.
The power of celebrity in selling has long been established . But you can use images, statements and other content to convey authority figures, such as doctors, nurses, policemen, celebrity chefs and captains of industry so as to reinforce persuasive messages.
When the outcomes of a decision are uncertain, emotions play a role in guiding it. Emotions are the tools we use to simplify the world into heuristics, or general rules of thumb, as they allow our brains to take shortcuts and approximate rational thinking. Fear and anxiety detect risky choices, this is why we need …
Relatedness is our fundamental need to feel supported by others; to feel that “I matter” to others and that they matter to me. We often experience this need Relatedness in a relationship with another when we feel they are supportive of our needs for autonomy and competence. Research in basic need satisfaction has shown that …
The limbic brain is wired to focus on you and your needs. Even the word ‘you’. Will make the old brain pay more attention. Nothing is more important to the old brain than you. E,g. Read these two paragraphs. Which is more activating? “This software has many built in features that allow for photos to …