The old brain, humans’ lower brain structures involved in the limbic system (the ‘lizard brain’) is constantly scanning the environment looking for any changes that signal danger, food or sex. A major job of the old brain is to keep us from harm, anything threatening our survival will get our old brain’s attention. The threat …
Visual appeal is an important element of the hedonic quality of an interface. Research suggests that judgments of visual appeal are in essence emotional judgments that occur rapidly. Pragmatic quality resembles the notion of usability (e.g. ease of use), while hedonic quality refers to pleasure of use. Pragmatic quality is in essence a “hygiene factor” …
The best way to deliver this information is to explain a customer’s anxieties, motivations, purchase-progress events, and purchase-progress situations instead of persona day-in-the-life bio style.
When playing games with new players, the phrase beginner’s luck is often coined when they do well unexpectedly against more experienced players. In board games and sports this is often indeed a case of luck or unexpected discovery of a skilled person, however in computer and video games this can be a programmed element to …
An absolute leaderboard only shows the top scores of users in a system.