ULTIMATE UX DICTIONARY
Icons
a clear representation of the object itself, keeping its characteristics. There’s no distinction between the icon and the real object. Examples are: photos, drawings, imitations, onomatopoeias and others.
Gamification Technique: Absolute Leaderboard
An absolute leaderboard only shows the top scores of users in a system.
EMI: Cognitive Cycle
It has been conjectured that a full WM processing sequence from input to output, called a “cognitive cycle,” takes a minimum of 200 msec (Baars & Franklin, 2003). This is equivalent to a maximum of about four or five decisions or goal formations or executions per second. In EMI, during episodic model generation, users may …
Conditioning & Association
By pairing a product with a specific stimulus, the product will, through conditioning, become emotionally associated with the characteristics of the stimulus. E.g. Showing customers an image of a car in the context of a lovely pastoral scene will cause a conditioned emotional response to the car consistent with the positive emotional response to the …
Mental Accounting
Mental accounting refers to the tendency for people to separate their money into separate accounts based on a variety of subjective criteria, like the source of the money and intent for each account. According to the theory, individuals assign different functions to each asset group, which has an often irrational and detrimental effect on their …