Availability Bias
Giving a greater weight to easily recalled and recent information over information that is less recallable or harder to understand. The heuristics states that if the information can be recalled then it must be important. citation:
ULTIMATE UX DICTIONARY
Associations Matrix
Episodic model usability can be further operationalized using a WM and LTM associations matrix (see Fig. 12, 13, and 15). Cowan (2001) defines a chunk in WM as having strong intra-associations within a collection of items and weak inter-associations between items. citation: https://patsula.com/usefo/episodicmodel/images/matrix_experiment_small.gif
Arousal (Food, Sex, Danger) Increases Attention and Memory
The old brain, humans’ lower brain structures involved in the limbic system (the ‘lizard brain’) is constantly scanning the environment looking for any changes that signal danger, food or sex. A major job of the old brain is to keep us from harm, anything threatening our survival will get our old brain’s attention. The threat …
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Analysis Paralysis
Occurs when an individual becomes so lost in the process of examining and evaluating various points of data that he or she is unable to make a decision with it. Analysis paralysis can occur with many decisions, including investment decisions such as buying or selling securities. The inaction it causes can easily lead to losses …
Ambiguity Effect
A cognitive bias where decision making is affected by a lack of information, or “ambiguity”. The effect implies that people tend to select options for which the probability of a favorable outcome is known, over an option for which the probability of a favorable outcome is unknown. Key Takeaways: Underspecify certain features, flexible features that …
Suspense vs Surprise
We are now having a very innocent little chat. Let us suppose that there is a bomb underneath this table between us. Nothing happens, and then all of a sudden, “Boom!” There is an explosion. The public is surprised, but priot to this surprise, it has seen an absolutely ordinary scene, of no special consequence. …
FBM: Ability Simplicity Chain
Time- If a target behavior requires time and we don’t have time available, then the behavior is not simple. Money – a target behavior that costs money is not simple. That link in the simplicity chain will break easily. For wealthy people, this link in the chain rarely breaks. In fact, some people will simplify …
FBM: Triggers for Engagement
An event or action that causes a person to engage in a specific behavior (can be a repeated behavior but does not have to be). In behavioral design, triggers can also be a term to describe an action that causes the release of the neurotransmitter dopamine (and other chemicals too) into the neural space. The …