Availability Bias
Giving a greater weight to easily recalled and recent information over information that is less recallable or harder to understand. The heuristics states that if the information can be recalled then it must be important.
ULTIMATE UX DICTIONARY
Montessori Method
learning method with children that encourages choice, free play, in a prescribed range of options. Uninterrupted blocks of work times, where playing is learning, working directly from materials than direct instruction from adults
Denomination Effect
The denomination effect is a theoretical form of cognitive bias relating to currency, whereby people are less likely to spend larger bills than their equivalent value in smaller bills. In an experiment university students were given a dollar, either in quarters or as a single dollar bill. The students were then given the option to …
Psychology: Systems 1, 2, and 3
consistency, availability, and learnability processing, or more simply: System 1, 2, and 3.
Suspense vs Surprise
We are now having a very innocent little chat. Let us suppose that there is a bomb underneath this table between us. Nothing happens, and then all of a sudden, “Boom!” There is an explosion. The public is surprised, but priot to this surprise, it has seen an absolutely ordinary scene, of no special consequence. …
Gamification Technique: Badges & Trophies
Badges and trophies are virtual identifiers for users who accomplish certain tasks or set certain preferences within the system.
Associations Matrix
Episodic model usability can be further operationalized using a WM and LTM associations matrix (see Fig. 12, 13, and 15). Cowan (2001) defines a chunk in WM as having strong intra-associations within a collection of items and weak inter-associations between items.