ULTIMATE UX DICTIONARY
FBM: Triggers for Engagement
An event or action that causes a person to engage in a specific behavior (can be a repeated behavior but does not have to be). In behavioral design, triggers can also be a term to describe an action that causes the release of the neurotransmitter dopamine (and other chemicals too) into the neural space. The …
Gamification Technique: Easter Eggs
An easter egg is an intentional inside joke, hidden message, or feature in an interactive work such as a computer program, video game or DVD menu screen. The name has been said to evoke the idea of a traditional Easter egg hunt.[1]
VARIABLE REWARD RATIO SYSTEM
A type of reward system that gives rewards on an indeterminable and seemingly random schedule or ratio. You vary how often the person gets a reward when they do the target behavior. Opposite is the fixed-ratio reward system which rewards behaviors on a known schedule (ex. Buy 10 sandwiches get 1 free). The variable reward …
SDT: Autonomy
Competence and autonomy is the basis of intrinsic motivation and behavior. This is a link between people’s basic needs and their motivations. Autonomy represents the perception of a person’s self-control and being in control of his or her actions. Extrinsic Rewards Backfire for Intrinsically Motivated Behaviors: Offering people extrinsic rewards for behavior that is intrinsically …