ULTIMATE UX DICTIONARY
Social Proof & Conformity
Social Proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge …
Threat Shutdown
ability to close down arguments before they get out of control to continue a persuasive presentation