Motivation
Adventure Playground
a system where create and recreate playgrounds of their own, lack of simplicity in play causes exploration
The Ulysses Strategy
Built on behavioral finance insights, the Ulysses Strategy requires clients to pre-commit to a rational investment plan. The phrase “Ulysses contract” derives from a strategy that Ulysses adopted on his journey home from the Trojan wars, which took him and his ship’s crew close to the Sirenusian islands. The islands were famous for being home …
SDT: Competence
Competence or mastery is our fundamental need to feel effective and successful in the moment-to-moment activities of life. It also energizes us toward growth and elaboration of our skills and abilities; seeking out new challenges that enable us to feel successful and grow without being overwhelmed. This need is one of the three key components …
FBM: Fogg Behavioral Model
(FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target behavior, he or she must (1) be sufficiently motivated, (2) have the ability to perform the behavior, and (3) be triggered to perform the behavior. These three …
FBM: Activation Threshold
When the combination of motivation and ability places a person above the behavior activation threshold, then a trigger will cause that person to perform the target behavior. If a person is underneath this threshold, then a trigger will not lead to the target behavior. The activation threshold could be illustrated as a curved line sweeping