Persuasion
Color & Conversions
Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a piece. However, saying that one color converts better than another is an oversimplification. There is no universal best color. What works on …
Power of 'You'
The limbic brain is wired to focus on you and your needs. Even the word ‘you’. Will make the old brain pay more attention. Nothing is more important to the old brain than you. E,g. Read these two paragraphs. Which is more activating? “This software has many built in features that allow for photos to …
Consumer Confusion
Hybrid effect with multiple underlying causes. Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions. Choice Overload (Paradox of Choice) – Occurs when the set of purchasing options becomes overwhelmingly large for a consumer. Similarity – Similarity is where …