A key factor contributing to the effectiveness of instructional and interface design is understanding how mental representations (i.e., mental models) are created in users as they interact within systems to execute goals. If designers are better able to predict user cognitive processes in the creation of mental models during task interactions, and thus ascertain why …
consistency, availability, and learnability processing, or more simply: System 1, 2, and 3.
Barry Schwartz, a Swarthmore College professor, cites many research results from psychologists, economists, market researchers and decision scientists makes five counter-intuitive arguments in this book, The Paradox of Choice: Why Less is More.
The limbic brain is wired to focus on you and your needs. Even the word ‘you’. Will make the old brain pay more attention. Nothing is more important to the old brain than you. E,g. Read these two paragraphs. Which is more activating? “This software has many built in features that allow for photos to …